After a tough couple of years, the automotive industry is once again on the upswing. In fact, conditions are so good that even sales of pricey luxury cars are on the rise.
It’s interesting to note, however, that foreign brands are taking the lead in the luxury vehicle market. Take for example BMW, which recently published a press release detailing its record-breaking August sales:
BMW Brand Sales – Best August Ever
Sales of BMW brand vehicles increased 11.0 percent in August for a total of 27,214 compared to 24,523 vehicles sold in August, 2013. Year-to-date, the BMW brand is up 11.6 percent on sales of 211,005 compared to 188,997 sold in the first eight months of 2013.
“August – and Labor Day in particular – not only mean the end of summer but they’re also the transition to the very important selling season in the final four months of the year and the strong results posted by both new and pre-owned BMW are the best indicator of what we can expect,” said Ludwig Willisch, President and CEO, BMW of North America.
It’s not just the BMW that has found renewed popularity in the U.S, though, as sales reports show that four of the five best-selling luxury cars last month were foreign brands. According to Fool.com, this trend can be attributed to the fact that foreign cars have a reputation for exceptional quality, stylish design, and a broad selection of models ranging from entry-level choices to deluxe options. It doesn’t hurt that these vehicles cost roughly the same as American luxury cars, making it easier for buyers to jump ship and try a foreign brand on their next purchase.
Of course, as foreign cars like the BMW become more popular in the country, the need for specialized BMW repair becomes an important consideration for would-be buyers. After all, even the best-designed cars are not immune to fender-benders and other accidents that can damage them. Furthermore, different manufacturers have different maintenance and reliable BMW repair recommendations that need to be followed to ensure peak vehicle performance.
Fortunately, there are now companies like Auto Works of Brandon that offer BMW service in Tampa. Shops like this are well-versed with the inner workings of BMW vehicles, allowing them to provide crucial services like oil changes, comprehensive maintenance, and damage repairs of vehicles from the German brand.
As one can see, the American automobile market has become more diverse than ever. It’s heartening to know that along with these developments, there are now auto shops that provide dedicated and reliable BMW repair for foreign car brands, making it easier to repair and maintain such vehicles.
(Source: BMW Group U.S. Reports August 2014 Sales, BMWGroup.com, September 3, 2014)